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Client:
Bryn Mawr Wound Care
Synopsis:
Developed a radio spot campaign to promote medical procedure in the group's practice, media buying, scripts, and production of final radio spots.
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Spot Ad
Click to listen to the spot ad -
Promo
Click to listen to "ask the doctor" promo -
Newspaper Ad
This is the ad we designed to coincide with the radio campaign. -
Direct Mail
A letter announcing the availability of the new clinic was sent out to community physicians prior to the campaign launch.
About the client
Bryn Mawr Wound Care had just invested into a new cardiac treatment device at a cost of over $100K. The practice was interested in driving patient traffic to the clinic to inquire and request this new modality of therapy.
About this project
6FootMedia was asked to develop an advertising campaign within tight budget limitations. In order to maximize the impact of the campaign, we launched a combined print and radio campaign which called for spots at various times during the day, printed ad in a regional newspaper, and sponsoring a "ask the doctor" show. The combined effect created overlaps between the different mediums and allows the doctor to have continuous coverage during a 30 days period.
A radio station was selected according to demographic criteria: The potential patients (or cardiac history) were aged 50 and over. In the target market of
Before the campaign launch, we sent out letters to 700 physicians in the surrounding counties, announcing the availability of the new treatment so that patient inquiries as a result of the advertising campaign can be intercepted by community physicians who are knowledgeable and aware of the clinic's activities.
At the peak of the campaign period we hosted the "ask the doctor" show, in which a physician from the client's clinic was interviewed on the air on questions relating to the new treatment.
